Smartdatastrategy is a Senior-Level, Cross-Sector Strategic Summit designed specifically for Customer Insights, Research, Experience, Data and Marketing Executives who are seeking the latest information, tools and strategies on advanced data-driven marketing.
Come and network, discuss and learn about the most cutting edge techniques and advancements in deploying a smart data-driven marketing strategy to deliver business benefits and how they can be your "difference maker".
Why you should attend
Data and its effective use is a key business imperative of the Information age and effective decision making is the lifeblood of success in the hotly competitive markets and industries of today.
By attending you will take away the latest tools, research and practitioner led case studies from America's leading brands. Join us and see how these Market Leaders are positively impacting their bottom-lines, retaining clients and gaining market share by effectively addressing the questions of
- What do we need to know
- Do we have the relevant data, if not do we know how to get it
- How do we turn this data into knowledge
- How do we present the information to help make informed decisions
- How does one gather and use data from social media in a way that adds bottom-line value to your business?
- How do you effectively gather and utilise consumer and business data to drive intelligent customer acquisition and increase retention
- How does an Enterprise effectively integrate Business Intelligence and Social Media
- What your customer data is saying and how you can use it to get meaningful information about your target market?
- What are the best practice techniques for achieving the single customer?
- How does one drive business performance with a truly integrated approach to building a SCV (Single Customer View)
- What are the right processes for integrating offline and online data?
- How do I do more with less by enabling better business decision making that ultimately drives business growth
With the explosion of information it is beyond doubt that there is no other time in history that information has equated to power and leadership in the marketplace. The tools and strategies to cope with this explosion have lagged this trend, resulting in missed opportunities that can change a Companies fortunes had they been identified. As Jack Welch very eloquently put it "An organization's ability to learn, and translate that learning into action rapidly, is the ultimate competitive advantage" and in today's competitive landscape every insight counts.
Program Approach
The SmartDataStrategySummit features cutting edge Case Studies and Panel discussions which are "practitioner" based with a view to imparting first hand real world practical solutions that get results. These Presentations will showcase how industry leading companies are gaining market share, uncovering opportunities and driving revenues by employing smart datastrategies.
Who Should Attend
The Smartdatastrategysummit is for Data Driven Executive Decision Makers, Managers and Data Practitioners including
- VPs/Directors of Marketing, Analytics, Data warehousing and Business Intelligence
- Consumer Product Strategy Executives
- Customer Intelligence Executives
- Interactive Marketing Executives
- Marketing Insights Executives
- Technology Marketing Executives
- Data scientists and Analysts
- Developers and Database Professionals
- Quants
- Researchers
The Summit format will be as follows
- 1 day Conference, with Presentations given by Senior Executives from some of Americas Largest Companies.
- A mixture of formal and informal networking opportunities including a networking dinner/drinks reception
- Executive workshops
- Best practice End User Case Studies.
- The Event will be web-cast for remote attendees (e-Learning) and then archived post event
Some Of Our Featured Speakers Include
 | ||
 |  Melanie Richards Director of Marketing Research | |
 Steven Einbender Senior Manager Customer Analytics |  Kira Chochum Data Evangelist |  Dennis Shaw |
DENNIS GLENN, MFA President and CEO |
